BOOKMAKERS AFFECTS VALUE OF BRANDS?

Betting as a marketing tool. Betting more or less for mainstream people historically usually associates with sport or contest event result prediction. That is a business niche, which carries one of the most biggest income shares in the world. Some countries are more active in this industry than others, for example in Europe UK &…

EACH OLYMPIC GAMES GETS DESERVED ATTENTION.

Russian approach of getting themselves spotted out for Olympics in Sochi 2014. Deserved? in which way? i mean distinctive each form other as distinctive are countries running them. Quite official & abstract, but view in numbers about this theme is here skift.com, for those who knows Russian language, this video will be one of those…

BRAND DIRECTION: FASHIONISTAS

Fashion bloggers as a gap between fashion brand advertising departments and glossy magazines. As any lady, i love those glossy magazines, where celebrities or models are posing in thousands of brands coming out of Fashion industry. It is well know way of monetizing popularity as well as measuring brand’s value in certain audience by making…

ROYAL FAMILY AND BRANDING?

Must wealth of monarchy be somehow connected to the wealth and influence of the country it represents? Yap! Of course they do That thing as well!  You can reach them on twitter, facebook and other social media sites, not mentioning television, which they hooked-on long, long time ago already! An agent or some kind of…

MASS MEDIA SHOULD WORK IN BENEFIT OF HUMANITY. STOP BLOCKING ETHICS.

Think again, do i really LIKE this? Are we going to loose our feelings of humanity over the next generations? Radio, tv & newspapers as mass coding media for baby boomers, facebook & other social media for generation Z, and X & Y generations left in the middle using both earlier mentioned partly… but one…

SOME BRANDS ARE JUST LUCKY TO AVOID BEING FAILED.

Why does some commercial brands has limited age while others stays on top for so long? When was the last time, when You saw a Pedigree (dog food) advertisement on the TV? (talking about Europe now) instead of new Ultima and Purina ones? When was the last time You saw a Coca-cola advertisement on cinema…

CARRERA SUNGLASSES FOR YOUTH

Street market works as an advertisement campaign. Went to the most stylish shopping mol El Corte Ingles here in south of ‘Spin, looking for sunglasses (curious for legal market price & other designs than those 3 distributed on black market), which i see daily here in the hands of african street-sellers. Carrera – is a…

SPECIFIC RUSSIAN BRAND

Russia owns very specific reality show brand – mirror for middle level society. There are many reality shows, as popular in native countries, where they were started as in countries where they were adapted thru buying a license and releasing the same format just with the different people for different nationality. The first widely known was…

perfect! worth to read! Google brand is expanding by replacing old habits & turning them into daily used ones & there are no doubts, that with the constant updates, they will never get out of-date.